The Sindhi community regards Cheti Chand as more than a mere celebration because it symbolizes their religious beliefs alongside regeneration and appreciation. Information shows that Cheti Chand functions as the official holiday for Sikhs while marking the birth of Jhulelal Ji the divine guardian who leads the Sindhi community. This meaningful holiday provides businesses the advantage to approach their audience through seasonal communications and promotional activities because people celebrate it with sincere devotion through communal events. When is Cheti Chand Celebrated? The Hindu lunar calendar specifies March or April as the times when Cheti Chand begins on its first day as the initial day of the Sindhi month Chaitra. Cheti Chand will celebrate its observance day on April 9 during the year 2024. This festival ties in time-wise with the multiple regional new-year celebrations including Gudi Padwa, Ugadi, and Baisakhi which underlines its role as an important beginning of the...